Cokay Lei
Cokay Lei
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ABOUT ME
ABOUT ME
Hey! I'm Cokay Lei. Persistently, I search for new ways of defining how we design and what design should be like.
Hey! I'm Cokay Lei. Persistently, I search for new ways of defining how we design and what design should be like.
Breadth: Solid experience gained from working with commercial design agencies and working self-employed. With positive and constructive attitude, I handle tight schedule and pressure smoothly and maintain a structured workflow.
Depth: Diving into brandings to see them mature and flourish in day to day use. Proven interpersonal and communication skills as in-house designer, ensures successful cooperation with interdisciplinary stakeholders.
Design thinking
Design thinking
Curiosity comes very natural to me. I love observing the story inside the brand, and the reason behind people's behaviour. When all ingredients are ready, then we settle on the menu and proceed to the cooking. The process is like make, unmake and remake. Layer by layer.
Discover —— Concept —— Design —— Implementation
2016-25
2016-25
FREELANCE ART DIRECTOR
FREELANCE ART DIRECTOR
Led the design projects for MOREUSEE, launched "Riddles" and "Endless Summer"
2023
2023
UX VISUAL DESIGN
UX VISUAL DESIGN
Creating and implementing the Visual Design direction, vision and style for the holistic Smartly.io platform. Lay the foundations to Smartly.io's design system.
FREELANCE
FREELANCE
Leading branding, mini-app and website design of I KNOW I KNOW
2022
2022
VISUAL DESIGN
VISUAL DESIGN
Managing the branding improvement and designing interfaces for website renewal of SOLITA
FREELANCE
FREELANCE
Leading branding and mini-app visual design of I KNOW I KNOW
2021
2021
DESIGN CONSULTANT
DESIGN CONSULTANT
Worked as a visual design consultant in a commercial design agency HUA
FREELANCE
FREELANCE
Re-branding of Entrepreneurs of Finland
Branding design of CROSSWISE
Basic branding of Summery Creation
2019
2019
GRAPHIC DESIGN
GRAPHIC DESIGN
Managed the branding design of IPSE
Exhibition
Exhibition
LIVING IN DREAMS (illustration); The First International Illustration Art Festival (Changsha)
2018
2018
GRAPHIC DESIGN INTERN
GRAPHIC DESIGN INTERN
Managed the branding and e-commerce design of Bottledream
Google Sites
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