HUA DESIGN STUDIO

Innovative design agency

HUA Design Studio is a global design & innovation consultancy. Their mission is to make the world a better place by building bolder products and providing premium services.

YEAR 2021

EMPLOYER HUA

DURATION 2 MONTHS

ROLE DIRECTION

BRANDING

GUIDELINE

Design logic —

Using equilateral triangles brings a sense of stability and technological feeling. The overall design fits the direction of the brand, giving people an edgy and innovative impression.

HUA means flowers in Chinese. The geometric figures are extended from the Logo graphics, echoing each other to enhance the sense of series. They can be further combined into a flower shape, bring infinite possibilities.

Logo

Pattern

Colour theme

Fonts

Project review —

As the project manager and chief designer of its branding design my work includes communication, planning, and design. During concept planning, we confirmed the overall design direction. After iterations, we settled down on the final design plan.

The client was very satisfied with the project results.