Marketing visuals

I was involved in the marketing visual from the very beginning. Together with the marketing specialist, we defined the topic, tested the visual and content for social media use. With iterations we are still testing which layout works best.

Team

• Two visual designers (including me)

• Marketing specialist 

• Product owner

Brand book

The brand book of I KNOW I KNOW is not the typical type, but more like a story telling to their audience. Together we determined it to be a fold book, the front is branding story, the back is game(still under planning). Therefore, people can take it with them to events, back home and play it with their kids. 

Team

• Visual designer (me)

• Illustrator

• Marketing specialist 

Playpaper

The early interactive materials have gained significant popularity among consumers due to their quick design process, ease of integration into daily life, and enjoyable interactive elements. This success highlights the strong potential for innovative services that enhance consumer engagement and drive revenue growth. To further capitalize on this opportunity, we have defined the product line as Playpaper (纸玩), which has quickly expanded to include Playpaper packs (纸玩盒子).

Team

• Visual designer (me)

• Illustrator

• Product owner

This project is still ongoing

Please contact me for further info:)