Rareseed is a typical slow-lifestyle nougat branding with its own dairy farming based in Taiwan. It goes especially in the tradition of "With-hands Gift", through which most people buy local products as gifts for friends or relatives to express their sincerity when paying a visit.
YEAR 2017
DURATION 4 WEEKS
ROLE DIRECTION
BRANDING
UI / UX
The project aims to deliver the key brand concept of Rareseed: their product as a With-hands Gift deepens the emotional connection and relationship between people. Nowadays their target consumers are young generations, so the overall design follows a modern flattened style and uses bright colours to cater for their brand positioning. I also created specific patterns to express the relationship of love, family and friendship in the milky way.