Project review —

I was in charge of the whole design process of this project, from concept planning, design, prototyping, to advertising.

It was a really successful project, the whole series old over 15000+ pieces. The phone case and tote bag became the most popular products of MOREUSEE those years. Moreover, it helped MOREUSEE develop its market proposition, what their customers would expect from the products that they’re designing.

Design concept —

The original intention of the design is to illustrate a series of interesting elements with a whimsy, hoping to make people smile in the busy numb life. I made some unusual characters with animal headdresses, with some nonsensical or local items, shaping it like a puzzle.